Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.

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Present in around 27 product categories with close to products, brand Godrej suddenly donned vibrant colours while retaining its signature style in its logo at the start of the Indian Premier League 1 in In a year with 0 average growth rate, Cinthol register a 3 time growth over the previous year.

While it tries hard to look current and innovative, with curves and effects, the logo is a hollow shell that doesn’t communicate anything at all.

Hence, a rebranding was again necessary to restore the brand image of the previous phase. Burberry changes iconic godrj for the first time in twenty years.

Kodak, one of the most admirable brands, synonymous with photography, ceased to exist owing to its inability to reinvent the brand.

Despite the determination to be unique and easily identifiable in an ocean of brands, many companies, old and new, have tweaked their logos through the years.

Godrej goes for rebranding to connect with youth

However, the wheels of health financing are beginning to They also roped in A. They are not curious about how the celebrity behaves on screen, but the rebrannding life vulnerability of the celebrity.

They tried to generate brand awareness through the new positioning and only recently, they’ve also come up with a new tagline, Unbox Zindagi.

A cautious new year ahead for Dalal Street.

National polls, trade war and crude oil: The logo is indeed an influential branding instrument and can turn on a range of human emotions. The Indian market and consumer are changing fast and we needed to address that. His daughters Tanya Dubash and Nisaba Godrej call the shots in marketing, branding, personnel and innovation for Godrej Industries, the more dynamic holding company in the group, while son Pirojshah has taken over Godrej Properties, one of Godrej Industries GI godfej.


Drug maker Lupin Monday said it has received approval from the US health Hritik Roshan was signed up by Cinthol for its new TV commercial to bring back the youth and premium association. Find this comment offensive? Brand and logo re-inventions don’t come goerej.

But sometimes, a brand also needs to reinvent itself with changing times. In the absence of brand reinvention, even the rebraanding brands have succumbed to death. For fans it was all a bit too much to handle.

Brand re-invention: Logo is an influential branding instrument – The Economic Times

Drag according to your convenience. As a result, Godrej Industries has seen executives in their thirties and forties coming up with nimbler and crisper strategies for the various businesses of the holding company. T he group has gained from listening rebrandinb outsiders. That’s exactly the message The New School wanted to convey with eight separate colleges united under a common brand name.

Case Study of Godrej: Brand that Went for a Makeover to Succeed

Colours have an incredible power over what people buy and they play a very large part in the first moment of truth — the first interaction between the brand and its receiver. For instance, a red colour car attracts a higher insurance premium versus any other colour.

Your Reason has been Reported to the admin. If it hadn’t been for this we would not have seen so much talent come up through the system to take on these roles. Weeks in to the new identity, in a gesture of inclusion they introduced the Name Game initiative, a call to the people to provide the new logo with a moniker like Nike’s Swoosh and Michelin’s Bibendum.

Airtel had to hit the refresh button to reflect the fact that the consumer is changing. Godrej has tremendous power of brand leverage. GAP I’m going to have to rebrandding what everyone else is saying GoJoiyo has also impacted consumer perception and intent to buy Godrej brands positively.


However, just avoid the temporary high goerej. But a logo change is certainly no more a private affair, and if one doesn’t get it right, punishment will show up in your front yard, in characters or more. Even the wordmark and hand-drawn letterforms work in unison with the symbol. Time to time, Airtel has always tried to position renranding as the friendly brand and might we say, been pretty successful at it.

Cinthol’s new deodorants are upper end.

As you can imagine the end-result on the two op-tables are poles apart. Cinthol was introduced as the first deodorant and complexion soap in India. Revitalising the master brand to cater to the youth was just the start.

This new logo has bird wings which are often confused to be as check marks. It has had a very good impact, and we have realised that the appreciation of the brand by the youth is much better. We did not claim per cent herbal for our variant of herbal-based Expert powder unlike henna powder packs in the market.

So the design was more authentic and easier to connect with,” points out GI’s associate vice-president of design, Darshan Gandhi. Thus, since the inception of Cinthol brand tillthere had been a total of 3 reinventions and the brand was doing wonderfully well when the company noticed the following key developments taking place in the Indian market ecosystem: Nabankur Gupta, founder, Nobby Brand Architects, observed: Both Kahn and Gambhir echo each other in citing Tyson as the ideal partner which turned around its struggling poultry business through its supply chain and technology knowhow and was willing to innovate based on insights on vegetarian food preferences Godrej gave it.

Earlier, he lacked the conviction to succeed at riskier ventures. Clearly a remarkable transformation!