Take your business to the next level FOR THE WIN. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play. Reality is Broken by Jane McGonigal A Newborn Business by Zoltan Andrejkovics For the Win by Kevin Werbach Gamification by Design by Gabe Zichermann. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and.

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Similar to how a new movie about penguins comes out, suddenly the cineplex is overrun with a BUNCH of penguin movies. Quotes from For the Win. We need to ask following four questions to identify if gamification fits our needs. They can have negative impact too if not used correctly. A well-designed game goes right to the motivational heart of the human psyche. Daniel Pink’s book Drive emphasise the idea of creating an environment where employees want to excel, rather than relying on traditional levers like compensation.

Typical methods include point rewards, top leaderboards, and achievement badges. I think it would have been more engaging had the author read it add I found the narration quite boring.

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Preview — For the Win by Kevin Werbach. Hard to listen too But academic and full of fluff Not fun to listen to But not terrible I got some ideas.

Let the games begin! Ratings and Reviews 0 0 wrrbach ratings 0 reviews. And then later, they dedicated a kvein level the book is aptly divided into levels instead of chapters, btw about more stuff to watch out thhe like the legality of it all. High Growth Handbook Written by: This book skimmed the surface and seemed to only pick out the superficial qualities that correspond to game addiction and drone-like playing.

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Jul 18, Manny rated it it was ok Recommends it for: For the Win reveals how a wide range of companies are successfully using game thinking.

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The careful and skillful construction Jan 10, Ilona rated it it was amazing Shelves: Disney Electrinic Whip laundry leaderboard 7. Perhaps because there is no running example behind it. They limit the context of gamification to behaviors that can be modeled through a set of algorithms p.

For the Win by Kevin Werbach

The best vignette was essentially a paragraph at the end that summed up how a university improved the learning outcomes for their students. The book is clearly targeted to business applications, while my interest is in teaching and learning, but even though th This is a short overview of the new field of Gamification.

Before reading this I took Werbach’s gamification course on Coursera. The game design hieracty comprises of: Are your target activities sufficiently interesting? Publisher’s Summary Take your business to the next level – for the win. However, without a background in psychology it’s hard to imaging winn successful implementation of a gamification program based solely on a reading of this book.

I felt wni wasn’t much ‘meat’ to this audio book. A well-designed game goes right to the motivational heart of the human psyche. I found that the authors kept repeating aerbach about locating meaningful ways of introducing game strategies into the workplace, but only ever described methods that over-simplified the process or provided superficial strategies. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

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Dec 25, John Stepper rated it really liked it. Samsung nation badges 6.

For the Win

Looking forward to go a lot more in depth. In kkevin to explaining the relevant legal concerns the work sagely notes the importance of maintaining your reputation and public opinion. It also offers an explanation of when gamifying makes the most sense and a six-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. Leaderboards need to be used with care.

You Were Not Born to Suffer. They view gamification won a structured process and assume that applying its principles to unstructured play, such as a picnic, would be counterproductive p.

Sep 09, Cariadne rated it it was ok. It’s parallel to this book, but more illuminating. To ask other readers questions about For the Winplease sign up. So what separates the start-ups that get disrupted and disappear from the ones who grow to become mevin giants?